The Icon:
The logo is comprised of two distinct shapes. The triangle is similar to a sturdy peaked rooftop, evoking a sense of the strong foundations that go into the building of a home. The lower circular shape enclosing the "P" retains an organic feel, while also symbolizing the perspective one takes looking through a magnifying glass.

Because your company empowers clients with the necessary tools to make informed decisions before buying a home and a home is very likely to be legally transmitted from father to son—the shape of the icon is tied to the history associated with a shield or family crest.

A family crest is also legal property transmitted from father to son, providing a greater sense of purpose for family members while strengthening family ties and unity.

The Colors:
The fresh blue color of the logo reflects reliability of service and forward thinking.

Final Approach is Threefold:
1) Symbolize the strong foundation used in building a quality home.
2) Create a look & feel that reflects forward thinking values.
3) Typify the attention to detail that goes into a home inspection.